Episode 6: Navigating Transformational Media: A Conversation with Elana Sofko

Navigating Transformational Media: A Conversation with Elana Sofko

In this episode of Kick and Snare, we sit down with Elana Sofko, the founder and principal of EBS_AF, to discuss her fascinating career history and her current role in her consulting and advisory practice. Elana shares insights into her work at various technological and media inflection points, her early days as an audio engineer, and key moments at Sirius, A&E, Nokia, ESPN, WWE, and Chicken Soup for the Soul Entertainment. She also offers valuable advice for aspiring professionals and delves into gender dynamics in the industry. Tune in for an inspiring conversation filled with wisdom, innovation, and practical advice.

00:00 - Introduction & Welcome to Elana Sofko

01:01 - Elana Sofko’s Current Role and Consulting Practice

02:54 - Elana’s Start in Audio for Live Events

05:25 - Point of Purchase Radio and the Evolution to Digital Audio

09:22 - Seizing the Opportunity: Elana Makes A Bold Move To The Business Side

13:34 - Taking Risks When Opportunity Knocks

14:41 - Pioneering Work At Sirius Satellite Radio

16:39 - Transition to TV

19:55 - Mobile: Innovating In A Traditional Environment

22:47 - Women Leading Innovation

23:55 - Flipping The Script: Building A Global Content Business At Nokia

29:19 - Working Global Markets & Cultures At Nokia

32:06 - ESPN: A Challenge To Motivate Innovation

33:51 - Entering The Ring: Global Expansion at WWE!

38:45 - Becoming COO and Acquiring 9 Companies At Chicken Soup For The Soul

44:13 - Being “The Only Woman In The Room” - How Can Men Be Better Allies?

47:54 - Inspirational People: Who Are They & How Have They Inspired You?

51:39 - Elana’s Words Of Wisdom: The Journey As The Destination

55:12 - Final Thoughts: Elana’s Answers The Critical Questions ;)