Hazel Savage on Syntho, Music Tech Startups, and the Power of Community

​In this second episode of our Music Technology UK Member Spotlight Series, Michael Nevins speaks with Hazel Savage, CEO of Syntho and a music tech pioneer whose journey spans founding the AI startup Musio (later acquired by SoundCloud). Hazel discusses working across global music companies and now leading one of the UK’s most exciting startups. Hazel opens up about her fast-track return from “retirement,” what makes Syntho different in a world flooded with online music education, and how community insights drive product innovation. They explore themes of gender equity in tech, IP in the age of AI, what makes a startup fundable, and the role of organizations like Music Technology UK in elevating early-stage companies. Whether you're into music, startups, or the business of innovation, this one’s packed with sharp insights and fun stories.​

00:00 - Introduction to Hazel Savage and Syntho

01:50 - Hazel’s Role at Syntho and Rapid Return from Retirement

06:13 - Community Engagement and User Feedback at Syntho

09:16 - Lessons Learned About Demonstrating Value

13:56 - Trust And The Importance of The People Behind The Tech

14:43 - The Challenges of IP in Music Tech

15:57 - The Widening Attitude Gap: Tech vs IP

17:38 - What Sets Syntho Apart in the Market

19:28 - Syntho’s Unique Value Proposition in a Crowded Market

20:41 - Production Value Matters - Does It Scream Professional?

23:37 - Hazel’s Squiggly Career Path in Music & Music Tech

25:22 - Getting Her Start At HMV

25:51 - Early Days At Shazam & Learning to Love Working In Tech

27:39 - Headehunted Out By Universal Music

28:39 - The Importance of Executive Sponsorship to Support Innovation

32:01 - On Being The Only Woman In The Room

35:06 - Music Tech UK and Building Industry Community

38:14 - Startup Investment Challenges in the UK

41:00 - Conclusion and Final Thoughts

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📌 Learn more about Hazel: https://www.linkedin.com/in/hazelsavage/

​📌 Learn more about Syntho: https://www.synthohub.com

​​Stay tuned for follow-up conversations with more leaders from a variety of MTUK's membership.